Music Branding Course for Independent Musicians

Transform Your Artist Image to Get More Fans, Sell More Music, Get More Gigs, Fill More Seats, and Make More Money

  Enroll in Course

Attract Your Ideal Fans | Build a Loyal Fanbase | Get More Exposure in the Industry

Watch course instructor, Anitra Jay share a brief description of what you will learn from enrolling in this course...


Transform Your Artistic Persona and Make Your Music Stand Out

Do you have great music, but just don't know the best way to get it out there or the best way to reach your true fans? Maybe you don't have an audience yet? Or maybe the fans you do have are not really engaged and don't buy your music or come to your shows. All of these issues are prevalent among independent artists and they all can be resolved with good artist development.

This course will help you take your music to the next level by teaching you how to sharpen your brand, your image, and the way you present yourself and your music to the public. Learning how to properly present yourself will positively impact your ability to relate with your true fans.

In return you will be able to:

  • Create an artistic persona that resonates
  • Promote your music more effectively to the right people
  • Build a loyal fanbase
  • Get the attention of industry professionals
  • Build a profitable music career

Who is this e-Course for?

• New independent artists just starting out
• Intermediate artists looking to boost their level of engagement with fans
• Any artist wanting to learn how to inspire their fans to be superfans
• Seasoned independent artists looking for fresh ideas

What You Will Learn

This course will teach you how to create a music persona that sells. At the end of this course you will have a unique artist identity and cohesive branding across all of your platforms. This will give you a launching pad to attract and engage the right fans with the right messaging as well as get the attention of media representatives, talent buyers, booking agents, and other industry professionals to move your career forward.

You will learn:

  • Why your image is so important and how to use it to spark engagement with various audiences
  • Principles of artist development that mainstream artists use to capture the attention of their fans
  • How to build an email campaign and strategy that will keep your fans engaged
  • How to converse with people on social media and inspire them with natural charm
  • How to make an impact with your artist image during live performances
  • How to use your artist image to get more career opportunities and for making meaningful connections
Bottom Line

Here’s what you’re going to discover during this course…

  • How you can attract your true fanswithout having to spend $100s or $1,000s on advertising.
  • How you can create a community of supporters around your music using this Practical Branding Approachwithout having to be over sales-y, and without feeling lame or like a gimmick…
  • The counter-intuitive way to brand yourself as a legitimate artist so you can get the attention from talent buyers, booking agents, and media representatives you deserve…
  • The 5 Keys to Generating a Buzz...
  • How you can stand out from the crowded and oversaturated pool of independent artists....


Why Do You Need Artist Development?

Artist Development provides you with a neatly packaged product to sell to an intended audience. It provides clear messaging that speaks to a target group of people in order to promote a sense of belonging and loyalty to your cause. If done right, artist development can make your artist identity serve as a magnet that attracts your ideal fans in large numbers.

"I especially loved the sections about social media, putting your brand into your show/after show, and developing your artist image. This course is very insightful and will be very influential and helpful to artists!"

- Dawn Jones, Owner, Pressed Fresh PR

"I've learned and accomplished more with Anitra than I have trying to self teach by way of books and the internet."

- Jasmine Turner, Singer Songwriter, New York

"Anitra encouraged me to think outside the box when trying to get fans involved, how to be consistent on social media, and not to overwhelm myself by trying to do too much at once."

- Sierra Madre, Music Artist, California

Course Curriculum


  Introduction
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  Week 7: The Art of Re-branding
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  Conclusion
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Get started now!



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Your Instructor


Anitra Jay
Anitra Jay

Anitra Jay is an acoustic soul singer-songwriter based in Eureka Springs, AR. She tours regularly up and down the US from Vermont to Texas and everywhere in between. Her music is a sultry down to earth blend of soul, pop, and gospel. Her passion is to inspire other musicians and build a community of like-minded independent artists to encourage and promote successful careers in the arts. In addition to business coaching, Anitra Jay is the creator and managing editor of TheCraftyMusician.com an online resource for independent artists to hone their business development skills to make a living, doing what they love.



"Take control of your music career by developing a cohesive artist image across all spectrums. Trust me a strong artist image will move mountains in your music career". -Anitra Jay