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Music Branding Course for Independent Musicians
Introduction
Who is Anitra Jay?
What do you need for this course?
Week 1: Artist Development Basics
Day 1: What Exactly is Artist Development? (4:47)
Day 2: What Value Does Artist Development Bring to Artists? (6:39)
Day 3: The Psychology Behind Branding and What Musicians Can Learn From It (12:21)
Day 4: Understanding the Psychology behind Branding: Your Own Experience
Day 5: Week 1 Take Aways (1:22)
Week 2: Define and Own Your Artist Image
Day 1: Let's Define Your Image! (3:51)
Day 2: Refine your Image into a Complete Story (6:40)
Day 3: How to turn your Image into a Marketable Product (7:18)
Week 3: Put Your Artist Image into Practice (like the Pros)
Day 1: Use Elements of Your Story to Relate/Resonate Directly With Your Audience (3:41)
Day 2: How and Where To Invoke Your Artist Image (7:22)
Day 3: Create Your Artist Image Talking Points (7:12)
Day 4: Live Performance Primer (Make a Bigger Impact on Stage)
Day 5: Week 3 Take Aways (2:42)
Week 4: Using Your Artist Image To Book Gigs
Intro: The Details of your Artist Image for More Perfect Booking
Day 1: Using Your Artist Identity in Your ePress Kit (9:11)
Day 2: Using Your Artist Identity in Your Booking Pitch (9:18)
Day 3: Get Responses with the Perfect Follow-up and Your Artist Image
Week 5: How Your Artist Image Attracts True Fans, Establishes Loyalty, and Builds a Community
A Lack of Good Artist Development Impacts Your Ability to Get Fans
Day 1: 5 Genius Artist Image Techniques: Shine on Your Website
Day 2: Email Welcome Funnels & How to Never Run out of Topics
Day 3: Using Your Artist Identity in Social Media Content Strategies
Day 4: #1 Facebook Strategy to Engage & Spark Fan Loyalty
Day 5: 5 Keys to Generating Buzz
Week 6: Transfuse Your Artist Image Into Your Live Performances
This is where your artist image will truly shine - when you're on stage, under the lights, in all your glory!
Day 1: Using Your Artist Image: The Visual Appeal
Day 2: Using Your Artist Image: Enhancing the Experience
Day 3: Using Your Artist Image in Stage Banter & Set List
Day 4: Using Your Artist Image on Your Merch Table
Day 5: Using Your Artist Image After Your Show
Week 7: The Art of Re-branding
What is Re-branding and why do you need it?
How to Re-Brand Yourself?
Conclusion
Final Thoughts/Tips and Survey
Teach online with
Day 4: Understanding the Psychology behind Branding: Your Own Experience
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